The Visionary and founder
Amy Trujillo
Hi, I'm Amy Trujillo, founder of Frame of Mind Creative.
By day, I work as a planner and team lead, building systems, solving complex problems, and helping teams bring projects to life. By nature, I've always been a creative—drawn to storytelling, design, branding, and the power of a great idea.
Frame of Mind Creative was born from a simple belief: every business has a story worth telling. Whether it's a local restaurant, a real estate professional, a small business owner, or a growing brand, I love helping people uncover what makes them unique and translating that into a visual identity that feels authentic, professional, and memorable.
My approach combines strategy with creativity. I don't just create logos, websites, or marketing materials—I help businesses build brands that reflect who they are and connect with the people they serve.
When I'm not working with clients, you'll usually find me writing novels, exploring new creative projects, or finding inspiration in the everyday stories that surround us.
Because every great brand starts with a new perspective.
My Design Procedure
01
I start by immersing myself in your brand’s core, identifying the specific narrative that shapes your place in the marketplace.
02
I apply a strategic logic that combines thoughtful professionalism with a design-driven, editorial aesthetic for your brand.
03
I convert your ideas into structural marketing assets, ensuring each element is carefully engineered for maximum influence.
04
From logo work to site development, I realize your brand identity with technical accuracy and an artisan's dedication.
05
My finishing step is a detailed audit, ensuring your brand message is delivered with total clarity on every single medium.